Episode 28 – April 25, 2018
Is Your Brand Dead?
- Host: Sharon Lorman, Vice President
Cohosts: Jeff Marsico, Executive Vice President and Gregg Wagner, Managing Director
Guest: Cassandra Giovanni, Marketing Manager at Savings Institute Bank and Trust Company
Podcast Show Notes:
- Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking news that happened this month. TMIB will be available on the last Wednesday of every month here, and on Apple and Droid podcast apps for your listening enjoyment. Join us on your commute or at your desk.
Topic: Is Your Brand Dead?
- A company is essentially defined by its brand. What do people think when they see your logo or hear your name? Knowing your brand and creating an emotional connection with your customers are as important as having competitive products—in fact, they fuel your ability to create competitive products. In a recent ABA Bank Marketing.com article, Cassandra Giovanni, head of Marketing for Savings Institute Bank and Trust Company, a $1.6 billion in assets Connecticut bank, wrote that following shiny objects is a sign your brand might be dead. Does it matter? Because what does a brand get you?
- Cassandra is the marketing manager at Savings Institute Bank and Trust Company based out of Willimantic, Connecticut. She spearheaded the rebranding of the Bank to help establish a brand culture that strongly resonates with the bank’s core and future demographics, both internally and externally, in Rhode Island and Connecticut with proven measurable results. Cassandra also continues to successfully grow the social media presence of Savings Institute Bank and Trust Company and is the lead in product development of innovative solutions for the Bank. Cassandra was recently recognized as one of American Banker Association’s ‘Banking Brand Experts.’
- Cassandra is also the author of several Amazon Best Selling fiction novels. You can reach Cassandra at email@example.com.
Introducing TMIB Lite
Topic: Balancing Digital and Physical
- BofA CEO Bryan Moynihan said in their most recent earnings call that they “still see value in the physical presence.” In February, BofA announced they will open 500 new branches, and they are currently in the process of renovating 1,500 more. According to Moynihan, 850,000 customers visit their branches each day. Is BofA wrong?
- What’s the future of branching at your bank?
- Bank Director Magazine recently published their “Profitability Issue.” Features included an article on the recent tax gift, commercial real estate, and technology, in this case moving to a cloud-based core. But one feature struck us as exclusionary: “The Most Profitable of the Big Banks”. Well, what about small banks, or smaller banks? Because the Bank Director article focused on JPMorgan to US Bancorp, i.e. $2.5T to a $462 billion in assets banks. By the way, it was not lost on us that the smallest of the mega-banks, US Bancorp, is the most profitable.
- But what about community banks? There are plenty of examples of community banks that beat U.S. Bancorp’s 1.39% on assets and 13.80% ROE.
- Our panelists Jeff Marsico and Gregg Wagner have some ideas about how high performing community banks can stay at the top, and how others can get there.
About Cassandra Giovanni
Topic: Community Bank Profitability
Watch for episode 29 of This Month in Banking to be released on Wednesday, May 30, 2018 and a new episode on the last Wednesday of every month.
Thank you for listening!
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