Jeff For Banks

Two Ideas to Lower Operating Cost Per Account

By: Jeffrey P. Marsico

Last week I wrote a TKG Perspective’s article on Bank Profitability in 2019. I congratulated community financial institutions for delivering a positive trend in business checking account operating cost per account. The challenge is, aside from residential mortgages, all other product categories showed negative trends in operating cost per account.

In the below video blog, I offer two ideas to drive down long-term cost per account in other categories. 

~ Jeff

Click HERE to view the TKG Perspectives article. 

Click HERE to view the cited blog post on re-thinking branch staffing.