Bank Brand Value: Calculated!
I ask and ask and ask: what does brand get you? Does it get you pricing power, shorter sales cycles, better employees, more loyal customers? Or does it get you […]
Bank Decor
Sitting in a team meeting, I blurted out: I don’t like the branch decor! As soon as the words came out of my lips I wanted them back. Why? I […]
Cars: A Lesson in Brand Identity
A few weeks ago I was driving the Pennsylvania Turnpike when I noticed a sweet ride. Deep black, with flecks of blue, tan leather interior, advanced looking dash, and a […]