customer profitability

Bank Customers’ Lifetime Value

*This article was originally published on on July 3, 2021*   Who are your target customers? Answer: XYZ Why are they your target customers? Answer: They are our most […]

Is It Customer Loyalty That You Seek?

Why are customers loyal to your financial institution? I hear many reasons in strategic planning sessions: 1. Our people. They are loyal to their lender, branch manager, etc. 2. Our […]

Bankers: Ask What Customers Want. Then Do That.

December 27, 2017 | Jeff For Banks

Steve Jobs showed customers what he thought they would want, and convinced them that they wanted it. An unlikely scenario for bank products, wouldn’t you agree? So what do your […]

Three Ideas for Banks to Reverse the “Silvering” of Their Customer Base

April 12, 2017 | Jeff For Banks

Are your customers older than your markets? A common theme among students that expressed concern about it during our Executive Development Program (EDP) sessions in Seattle, Montana, and Salt Lake […]

Should Banks Jettison Unprofitable Customers?

January 13, 2013 | Jeff For Banks

No. I will tell you why in a moment, but first why I thought of this question. Alan Weiss of Summit Consulting penned a book called The Consulting Bible (see […]

Customer Profitabilty in Banking: Do you do it?

September 15, 2012 | Jeff For Banks

According to an ABA survey (see table), I doubt it. I am speaking at the upcoming ABA Marketing Conference next week. Well, maybe not as much speaking as appearing. Mary […]