customer service

Bankers: Ask What Customers Want. Then Do That.

December 27, 2017 | Jeff For Banks

Steve Jobs showed customers what he thought they would want, and convinced them that they wanted it. An unlikely scenario for bank products, wouldn’t you agree? So what do your […]


Is customer service your bank’s difference maker?… Really?

February 19, 2011 | Jeff For Banks

My non-scientific estimate of how many community financial institutions (FIs) claim “customer service” as the factor that differentiates them from their competition: nine out of ten. But if 90% of […]