bank brand

Why Did Oritani Sell for No Premium?

On June 25th, Oritani Financial Corp (ORIT) common stock closed at $16.21 per share. The next day they announced they were selling to Valley National Corp. for $16.29 per share. […]


Bank Brand Value: Calculated!

I ask and ask and ask: what does brand get you? Does it get you pricing power, shorter sales cycles, better employees, more loyal customers? Or does it get you […]


The Untapped Value of Brand in Banking

“Our money is the same as the bank’s down the street.” And so were the Uber cars in my recent trips to Los Angeles and Nashville. But something was different. […]


Five Challenges to Your Bank of the Future and Ideas to Overcome Them

October 29, 2016 | Jeff For Banks

I recently spoke at a Financial Managers’ Society (FMS) breakfast meeting on this subject and thought I would share my comments with you. With all of our anguish, torment, debate, […]


Bank Decor

October 30, 2015 | Jeff For Banks

Sitting in a team meeting, I blurted out: I don’t like the branch decor! As soon as the words came out of my lips I wanted them back. Why? I […]


Stupid Bank Names

February 1, 2015 | Jeff For Banks

In the mid to late 1990’s, my employer, First National Bank of Maryland based in Baltimore, bought Harrisburg, Pennsylvania based Dauphin Deposit Bank. They put together a transition team. I […]


Brand Leadership: What does it mean? What should it mean?

October 5, 2011 | Jeff For Banks

I am a student of my industry: consulting and banking. If bankers tell me their institution has a superior brand, I want to know what that means. Too often I […]


Cars: A Lesson in Brand Identity

August 13, 2011 | Jeff For Banks

A few weeks ago I was driving the Pennsylvania Turnpike when I noticed a sweet ride. Deep black, with flecks of blue, tan leather interior, advanced looking dash, and a […]


V-blog: From the desk of jfb. How should FIs use social media?

August 2, 2011 | Jeff For Banks

Financial Brand August 2010 Survey of Banks Social Media Presencehttp://thefinancialbrand.com/13111/2010-bank-credit-union-online-marketing-study/ Frank Sorrentino’s (Twitter: @franksiii) Bloghttp://www.bankingonmainstreet.com/ Susquehanna Bank’s bloghttp://blog.susquehanna.net/ Chase’s Community Giving Facebook pagehttp://www.facebook.com/ChaseCommunityGiving