Kafafian

Job Description: Business Banker

I frequently hear lamentations about the gap between the performance expectations of community financial institution (FI) personnel and performance results. A frequent challenge is that performance expectations are not documented in the form of job descriptions. Instead, expectations are often trapped between the ears of the supervisor or senior management….

Bank Super Bowl Ads 2012

First, check out this creative yet sleepy First Bank ad. If you need to go to the bathroom, feel free to do so: Amarillo National Bank puts their CSRs through a workout. This, my friends, is a training program: E*Trade, the gold standard for Super Bowl bank ads… speed dating….

In Pursuit of Return on Equity

When performing ratio analysis to determine a company’s profitability we should remember that a ratio has at least two data points: a numerator and a denominator. It doesn’t matter if it is banking, retailing, or widget making. In banking, the standard profitability ratio has long been return on equity (ROE)….