Podcast

Is Your Brand A Loser? What Does it Take to Rebrand?

By: Sharon J. Lorman
Jeffrey P. Marsico
Gregg J. Wagner

Host: Sharon Lorman, Vice President
Cohosts: Jeff Marsico, Executive Vice President and Gregg Wagner, Managing Director
Guests: Tim Pannell, President and CEO, Financial Marketing Solutions and Nicole Almeida, SVP and Chief Marketing Officer, BayCoast Bank


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Podcast Show Notes:

  • Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking news that happened this month. TMIB will be available on the last Wednesday of every month here, and on Apple and Droid podcast apps for your listening enjoyment. Join us on your commute, at your desk or at home.
  • Topic: Is Your Brand A Loser? What Does it Take to Rebrand?
  • Start time: 1:31
  • Is your brand helping your business? What do people think when they see your logo or hear your name? People can be fiercely loyal to strong brands. Understanding your brand, targeting your marketing, and creating an emotional and authentic connection with your customers are critically important to maintaining and growing business in a time of rapid technological change and heightened customer expectations. Our guests this month are Tim Pannell, President and CEO of Financial Marketing Solutions and Nicole Almeida, SVP and Chief Marketing Officer, of BayCoast Bank. Financial Marketing Solutions is a full-service agency that assists banks with strategic marketing, branding, social media and consulting. Both Tim and Nicole will share their insights into what makes a great brand and the steps you can take to transform your bank’s brand to be relevant and help build your business.
  • This podcast relates to The Kafafian Group’s Strategic Management services. Click here for more information.

Watch for episode 40 of This Month in Banking to be released on Wednesday, April 24, 2019 and a new episode on the last Wednesday of every month.  

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