Bank Brand Value: Calculated!
I ask and ask and ask: what does brand get you? Does it get you pricing power, shorter sales cycles, better employees, more loyal customers? Or does it get you increased expenses without measurable results? Forbes calculated brand value in their “World’s Most Valuable Brands” by taking anything that a company achieves over an 8% […]
The Untapped Value of Brand in Banking
“Our money is the same as the bank’s down the street.” And so were the Uber cars in my recent trips to Los Angeles and Nashville. But something was different. Something that immediately made me feel better about being in Nashville than LA. And my wife nailed it: “the Uber drivers were so much friendlier.” […]
Is Your Brand A Loser? What Does it Take to Rebrand?
Host: Sharon Lorman, Vice President Cohosts: Jeff Marsico, Executive Vice President and Gregg Wagner, Managing Director Guests: Tim Pannell, President and CEO, Financial Marketing Solutions and Nicole Almeida, SVP and Chief Marketing Officer, BayCoast Bank Podcast Show Notes: Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking […]
What’s On Your Mind? You Asked & We Answered!
Host: Sharon Lorman, Vice President Cohosts: Bob Kafafian, President and CEO, Jeff Marsico, Executive Vice President, Rich Trauger, Managing Director, Matt Prosseda, Managing Director and Jill Pursell, Senior Vice President Podcast Show Notes: Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking news that happened this month. […]
Build or Buy: Develop Staff or Buy Off of the Street?
News Flash: There are fewer community banks, and those that remain keep getting bigger. During the past 10 years, the number of U. S. banks has dropped by a third and the average asset size has more than doubled. As with consolidation in so many other industries, community bankers must be prepared to meet the […]
Three Gifts for Bankers
The magi, thought to be named Gaspar, Balthasar, and Melchior, followed a bright star to find the Messiah. According to the Gospel of Matthew, they brought him three gifts: gold, frankincense, and myrrh. The journey wasn’t easy for the magi. At first, they did not know where they were going. And when they arrived in […]
Banking’s Top 5 in Total Return to Shareholders: 2018 Edition
For the past seven years I searched for the Top 5 financial institutions in five-year total return to shareholders because I promote long-term strategic decision making that may not benefit next quarter’s or next year’s earnings release. And I am weary of the persistent “get big or get out” mentality of many bankers and industry […]
Ten Things Community Bankers Should Be Thankful For During This Holiday Season
Host: Sharon Lorman, Vice President Cohost: Bob Kafafian, President and CEO Podcast Show Notes: Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking news that happened this month. TMIB will be available on the last Wednesday of every month here, and on Apple and Droid […]
Community Banks Serving Small Business Customers in the Credit Card Space – How ICBA Bancard and TCM Bank Are Here to Help
Host: Sharon Lorman, Vice President Cohosts: Jeff Marsico, Executive Vice President and Rich Trauger, Managing Director Guests: Tina Giorgio, President and CEO, ICBA Bancard and Damon Moorer, President and CEO, TCM Bank N.A. Podcast Show Notes: Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking […]
Teflon Tim: You Can’t Mess With Wells Fargo
Could the past two years have been worse for Wells Fargo (WF)? According to an appropriately snarky Gonzo Banker post by Scott Hodgins, Wells’ blunders are epic: September 2016 – Disclosed that they created two million bogus accounts without customer consent to hit the bank’s “eight is great” cross-sell targets. That fiasco cost them over […]