Millennials – What Do They Want from Their Bank?

By: Sharon J. Lorman
Jeffrey P. Marsico
Andrew S. Rietz
Kyle L. Kuster
Megan M. McMahon
William A. Ball

Guest: Craig Rodenberger, Vice President and Marketing Director, Ephrata National Bank

Podcast Show Notes:

Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking news that happened this month. TMIB will be available on the last Wednesday of every month here, and on Apple and Droid podcast apps for your listening enjoyment. Join us on your commute, at your desk or at home.

Topic: Millennials – What Do They Want From Their Bank and How Can we Reach Them?
Insights from Craig Rodenberger, VP Marketing Director, at Ephrata National Bank and Panel discussion with Millennial employees from The Kafafian Group: Andrew Rietz, Kyle Kuster, Megan McMahon and Will Ball

What do Millennials want from their bank? How important is proximity of a branch? Craig Rodenberger, experienced bank marketing executive, shares his insights on the challenges and opportunities in attracting millennials and how best to market to them to capture their business. We see the research but want to hear from actual millennials at TKG who range in age from 29 to 36. The Deloitte Global Millennial Survey has shown that Millennials and Gen Zs will patronize companies that align with their values and many will limit or cut ties when they are opposed to companies’ business practices, values or political leanings. But did any millennial you know leave Wells Fargo after the fake-accounts scandal? Join us for this eye-opening delve into the millennial mind!

Craig Rodenberger Biography


Craig’s 23-year banking career includes 17 years in marketing leadership roles at community banks as well as 6 years in professional development sales for the American Bankers Association and Pennsylvania Bankers Association. In his current role as Vice President and Marketing Director at Ephrata National Bank, a 14-branch community bank with $1.1 billion in assets located in Lancaster County, PA, he oversees all aspects of Marketing including strategic planning, branding, research, communications, public relations and sales support.

Craig earned his Bachelor of Science degree in Business Administration from Millersville University and is a 2016 graduate of the Stonier Graduate School of Banking as well as a 1999 graduate of the ABA School of Bank Marketing and Management. He is active in his local community where he serves as Board President of the Power Packs Project headquartered in Lancaster, PA and alumni advisor to the Millersville University Chapter of Lambda Chi Alpha. He also teaches Junior Achievement Our Community at 3 local elementary schools and provides career mentoring to local high school students. In addition to being a Stonier Capstone Advisor, Craig is active with the ABA as a member of their Marketing Conference Advisory Board.

This podcast relates to The Kafafian Group’s Strategic Management service. Click here for more information. 

Watch for episode 52 of This Month in Banking to be released on Wednesday, April 29, 2020 and a new episode on the last Wednesday of every month.  

Thank you for listening!