strategy
Jeff For Banks Top Three of 2015
For those who may not know, I have been authoring a blog for the past five years. I do it separately from any writing or speaking I do for The Kafafian Group so I can be provocative and have it represent my own opinion, rather than the collective firm’s point…
What’s the “Process” of “Process Management”?
One of the adages that became popular over the last decade is “Manage the process; Measure the results”. Executives have found that, like most such “easy to roll off the tongue” clichés, the reality of “managing the process” is much more difficult than it sounds. In fact, managing the results,…
Are you Steering by the Screws?
This past year I was invited to join the faculty of the ABA School of Bank Marketing and Management (SBMM). At first, I was a bit skeptical. I always believed myself to be a left brain thinker, one that processes information in an analytical and sequential way. Marketers, on the…