Best Book Ever on Word of Mouth and Direct Mail Marketing
I hope the title of this post compelled you to read its contents. If so, I suppose you are expecting me to offer my opinion on the most recent thought […]
Bank Super Bowl Ads 2012
First, check out this creative yet sleepy First Bank ad. If you need to go to the bathroom, feel free to do so: Amarillo National Bank puts their CSRs through […]
Let’s retake the mortgage market!
Community financial institutions are grappling with the recent and pending mortgage rules. We fear the Consumer Finance Protection Bureau (CFPB) and government’s tendency to fire a bazooka at an ant, […]
Leader Selection: “He’s not ready.”
Financial institutions are currently struggling to identify the next generation leaders. Should we fall back on our old playbook, selecting highly “experienced bankers” that have been around and are likely […]
Guest Post: 4th Quarter Economic Update by Dorothy Jaworski
Before looking ahead to 2012, I can’t resist the traditional temptation to look back at the past year. The markets in 2011 were dominated by earthquakes and the tsunami in […]
Customer Service… blah, blah, blah
My family recently shopped around our homeowners and auto insurance to ensure we were getting a fair shake. We used to use an insurance agent for life, auto, and homeowners. […]
In Pursuit of Return on Equity
When performing ratio analysis to determine a company’s profitability we should remember that a ratio has at least two data points: a numerator and a denominator. It doesn’t matter if […]