SoFi

Bankers: Ask What Customers Want. Then Do That.

December 27, 2017 | Jeff For Banks

Steve Jobs showed customers what he thought they would want, and convinced them that they wanted it. An unlikely scenario for bank products, wouldn’t you agree? So what do your […]


Don’t Bank. SoFi

March 20, 2016 | Jeff For Banks

After its most recent capital raise in September, SoFi, a marketplace lender that focuses on millennials, has raised nearly $1.5 billion in equity capital since its founding in 2011. By […]