What Does Brand Get You?

By: Sharon J. Lorman
Jeffrey P. Marsico
Benjamin T. Crowley

Guest: Amber Farley, Executive Vice President, Brand Development, FMS (Financial Marketing Solutions)

Podcast Show Notes:

Our This Month In Banking (TMIB) podcast features discussion with colleagues and other industry thought leaders on interesting banking topics. TMIB is available on the last Wednesday of every month here, or wherever you get your podcasts, for your listening enjoyment. Join us on your commute, at your desk, or at home.

Topic: What Does Brand Get You?

Our guest is Amber Farley, Executive Vice President, Brand Development, FMS (Financial Marketing Solutions)

What is brand? Amber Farley of FMS talks about the power of branding. A brand is much more than a logo or tagline. Your brand is what the marketplace feels about your organization, and branding is the process of influencing that feeling. If you create a brand that people believe in, there will be a naturally occurring community and advocacy around your brand. Companies who understand who they are authentically and who they are trying to reach, can build a brand that can greatly enhance the company’s position in the marketplace. Successful branding can have significant impact such as increased market share, customer loyalty, engaged employees, attracting top talent, etc. Amber tells us how it’s done! Listen and enjoy!


Amber Farley
Executive Vice President, Brand Development, FMS

Amber Farley, Partner & EVP of Brand Development at FMS, is a well-known and respected teacher, presenter, consultant and thought leader on bank branding, marketing, leadership, and digital marketing strategies for banks around the country. She strategizes ways to help banks be purpose-driven, inspirational and more relevant to today’s customer—including both internal and external customers, and regularly presents and teaches at national banking schools, banking conferences, and other statewide banking institutions.

Relevant Link
Your Brand is What the Marketplace Feels

This podcast relates to The Kafafian Group’s Strategic Management service. Click here for more information.

Watch for episode 91 of This Month in Banking to be released on Wednesday, July 26th, 2023, and a new episode on the last Wednesday of every month.

Thank you for listening!